I guess all those high 'C's' must be ringing in my feverish imagination. After all of our casual off-and-on conversation over the last four months, an idea that I blurted to Alberto Cecchin at the Slow Food Mendoza event just over a week ago led to an appointment for a formal meeting with him yesterday.
The upshot of it is, I'm buying 900 liters of his 2006 Bonarda, to bottle under my own label--yet to be devised-- as a way to jump-start my 'social capital' co-branding project.
My mind & heart are racing, I'm stunned...1200 bottles, one hundred cases of wine.
Yikes! Import permits, duties, fees, marketing strategies...the real work is only just getting started, & this would be a strange dry run, with no real inventory to follow through on interest-- unless, unless...
Unless I get a bit of positive feedback-- before Thursday, when the deal is scheduled to be finalized-- from my wine 2.0 friends regarding permits, storage, logistics for the long term so that I feel comfortable taking a chance on two hundred cases...
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